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"Target For Corvair" Vintage 1960 film

Posted: Thu Feb 07, 2013 1:58 pm
by UNSAFE
This is a Jam Handy sales-person training filmstrip from 1960.

It tells about the advantages of a Corvair over the import cars of the day. It came from a small presentation rather than the usual full monthly dealer kit.

These filmstrips would be shown and discussed at weekly or monthly meetings.

When I get one of these kits I have to carefully cut the filmstrip into strips of 12 photos so they will fit in my scanner. Then I crop and save each pic until I get to the end. Then using a USB turntable I convert the audio to digital. Some of these 50 year old records are in poor condition and I try to correct the audio as best as I can with Wave Editor . Then I import everything into Cyberlink Power Director 11 and begin the tedious task of timing the slides to the beeps on the audio track (Ugh) . Then I re-crop the photos in a more detailed manner . The film is often green or pink so I convert them to B&W and I add a border (letterbox) around the edges. By the time I finish I usually have the audio track memorized :banghead:
Recently I have been adding opening animations with a text to talk program called XtraNormal . It's kinda fun.

Here's a few pieces of literature that came in the box with the record and filmstrip .
scan0102.jpg
scan0103.jpg
scan0104.jpg

http://www.youtube.com/watch?v=IS-btlJOfnA" onclick="window.open(this.href);return false;


Re: "Target For Corvair" Vintage 1960 film

Posted: Thu Feb 07, 2013 2:36 pm
by Scott H
These are great resources. Thank you for going through the trouble to convert them to a modern format so we can all have access! It's history that most of us would never see.

Re: "Target For Corvair" Vintage 1960 film

Posted: Thu Feb 07, 2013 6:20 pm
by bbodie52
:goodpost: :coolphotos:
:dontknow: :think: Although my father is not around today to ask, I wonder if the Chevrolet Corvair "Distinctive and Different" marketing approach displayed in this slide presentation impacted his previous foreign car buying pattern...

  • 1952 Cadillac Fleetwood (American)
  • 1957 Plymouth Belvedere (American)
    the European switch...
  • 1957 Volkswagen Beetle (German)
  • 1954 Simca Sport 9 Coupe (French)
  • 1958 AC Ace (British)
  • 1961 Fiat 1500 Sedan (Italian)
  • 1959 English Ford Thames Van (Camper Conversion) (British)
    and then...
  • 1961 Corvair Monza Coupe
  • 1965 Corvair Corsa Convertible
I don't think the "crushed hat" problem mentioned was ever an issue, but the rest of the arguments listed in the Chevrolet presentation might have been a consideration for my father. Whatever convinced him about Corvairs, it started a family pattern that continues to live on for more than fifty years! ::-):
:ty: Thank you for applying your technical skills toward becoming something of a Corvair Forum historian and archivist. I know it takes a lot of time, effort and creativity to resolve the technical problems of digitizing and refreshing this old material. GOOD JOB! :tu: